They don't call it saturation marketing for nothing
Another reason not to go out shopping. From Popular Mechanics:
Hearing mysterious voices in your head while perusing the local bookstore? Never fear: Even though it sounds like you—and only you—can hear the voices, you’re not about to go all Jack Nicholson in “The Shining.” It’s just the latest use of a sound-beam technology Popular Mechanics looked at earlier this year—this time as part of one of Court TV’s clever new advertising campaigns.
Holosonics’ Audio Spotlight technology does for sound what lasers do for light: It intensely focuses sound where the user—or marketer, or museum and soon even car—wants it. Spotlight generates a narrow beam of ultrasound frequencies, not unlike a light beam, that are inaudible by themselves but can be heard when they interact with air, which converts the high frequencies to lower frequencies humans can hear.
Zoom Media, which is in charge of Court TV's campaign for new murder mystery books, equipped these particular units with motion sensors, which trigger the sound. Step in the sound-triggering column, and you can hear its recording like you’re wearing headphones; step out of it, and the beam falls silent. It’s like you’re sane again.
The technology is currently being used in thousands of locations around the world, including museums, banks, libraries and Starbucks stores, says Pompei, but this is the first time it’s been employed for advertising. In the future, Pompei sees sound beaming expanding to cars and the home, finally putting to an end the age-old arguments between parents and kids about their “racket”—err, music. –Erin McCarthy
Posted on 11/16/2006 1:56 PM by Robert Bove
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