For the curse word du jour see Gizmodo here and here. The Mail & Guardian jumps in here. We at NER have used the occasional shock word in our text - especially in our published fiction, but please people, let's not coarsen everything with profanity. Or is it too late?
The UK government is spending £60 million on an advertising campaign to combat "right-wing extremism." https://www.theguardian.com/world/2017/feb/15/think-different-can-advertising-defeat-alt-right-propaganda The mascot (?) of this thing seems to be someone called "BS Man." So likely these articles have been coordinated with that.
"People get tired of being lectured by sanctimonious pissants like this."
R. Bynum, NER, 11 Dec 2012
Ha, ha, touche.