I'm not sure what to make of David Cameron. It's about time we had a Tory government, obviously, especially as Gordon Brown is such a tax-and-spend merchant. But Cameron vacillates between tough talk (saying, for example, that Muslims who want Sharia law should leave the country), and touchy-feely nonsense about the environment and the work-life balance.  Now he is trying to woo the yoof vote, telling them to ignore their "inner tosser". From The Telegraph:

With a use of language that does not spare the blushes of traditional Tory activists, the party has launched an internet campaign called "the inner tosser".

The so-called "viral ad" campaign is the first of series designed to reach younger voters via the internet.

Mr Cameron, at 40 the youngest by far of the main party leaders, has set great store on using the internet to target young people.

Francis Maude, the party chairman, has also claimed the "blogosphere" for the Tories, claiming Right-leaning bloggers dominate the political internet.

The new campaign features a video showing a young man being persuaded to spend beyond his means by an evil sidekick - "the tosser within" - who embodies his worst impulses.

It shows the man being persuaded to use his credit card to buy clothes and shoes as well as huge flat-screen television.

"Two years' interest-free credit – what do you care? You could be dead by then!" advises the evil friend.

The young man finally buys a sports car, before being advised to curb his "inner tosser", a slang expression with a variety of meanings.

A variety of meanings? News to me. I hope this campaign works because I want Labour out, but I can't help feeling that it is as patronising as Tony Blair's Cool Britannia was all those years ago. Furthermore, "tossers" can only really be male, unless you count ships tossing on the open sea. The idea of a tosser within will not necessarily be unpalatable to female voters.

Tossers are male, as are wankers. But slappers and sluts are always female. It seems that you insult a woman by suggesting she does it with lots of people and you insult a man by suggesting that he does it by himself. I can't get my head round it.